Reposted from Walden Security

Creating an inviting nightlife venue with a strong reputation starts by ensuring it is safe and secure for customers.

With their vibrant energy and bustling crowds, nightlife venues are an integral part of many cities, creating an enticing place for people to unwind and socialize. However, these businesses must ensure their patrons’ safety if they want to last. Adding simple measures like creating clear policies and procedures, maintaining a safe environment and hiring physical security helps current customers feel safe while also being attractive to potential new customers. POLICIES AND PROCEDURES Clear and well-communicated policies and procedures are fundamental to maintaining security in a nightlife environment. Whether employees are servers, general managers or security personnel, all staff must be trained on the business’s policies, which should include: • Dealing with Difficult Customers • Responsible Beverage Service • Crowd Control • Active Shooter Preparedness • Sexual Harassment Awareness Every venue is unique and may require additional policies. For example, bars and clubs should train employees to deal with intoxicated people, while restaurant employees must understand proper food safety. Whatever unique training the business requires, ensuring employees are trained and up to date on company procedures gives businesses a solid foundation for becoming a reputable venue people want to return to. A SAFE ENVIRONMENT FOR CUSTOMERS A safe environment is a more attractive one for potential patrons. Therefore, creating a place where people feel secure should be a top priority for any business. Lighting: Good lighting inside and outside the building is one of the simplest ways to deter fighting, criminal activity or other disturbances. A well-lit exterior, including the entrance, sidewalk, and parking lot, helps customers feel safe while entering and exiting the business. Similarly, good lighting inside the building makes accidents less likely and allows staff to monitor the patrons. Layout: An easy-to-understand layout for the business will help control the crowd. Clearly marked entrances, exits, bar area, stage, VIP area, dance floor and other spaces the business has will help staff members monitor guest activity throughout the night. Staff Presence: A solid staff presence can also create a sense of security for guests. Well-trained staff, who look after the patrons and ensure any issues don’t get out of hand, will make customers feel safe and more likely to return. SECURITY PERSONNEL The security personnel at the entrance play a vital role in the nightlife scene. The presence of a security officer is often enough to deter people from committing crimes or causing a scene. They ensure adherence to the building’s maximum capacity, stop potentially problematic people from entering the facility and prevent guests from trying to sneak in. However, the need for nightlife security personnel goes beyond the front door. Security officers inside the building help control the crowd. An officer will also de-escalate if a fight or other disturbance occurs and keep the venue functioning. Whether it’s a bar, restaurant, club, concert venue or any other nightlife venue, safety and security must be a top priority. Maintaining a safe environment for customers will help businesses become a staple of their city’s nightlife scene.

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